资深市场招生专员

主要职责 Duties & Responsibilities 1. 招生Admissions • 确保学校的公众形象与家长和学生的需求保持一致，体现学校的核心价值与教育理念。 Ensure that the school’s public image is aligned with the needs and expectations of parents and students, while reflecting the school’s core values and educational philosophy. • 完成年度招生目标，积极推动招生计划的实施。 Achieve annual enrollment targets and actively support the implementation of recruitment strategies. • 参与各类招生宣传活动，维护并拓展合作伙伴关系，提升学校品牌影响力。 Participate in admission and promotional events, maintain and expand relationships with key partners, and enhance the school’s brand presence. • 保持准确的入学数据，定期跟踪、分析当年及往年入学趋势，为招生策略提供数据支持。 Maintain accurate enrollment data, track and analyze current and historical trends, and provide data insights to support admissions planning. 2. 市场Marketing • 负责对学校的品牌和对外形象维护 Take responsibility for the branding and the outward image of the School • 保持与媒体的广泛联络，包括但不限于:学校的网页，外部媒体，学校杂志，年鉴，新媒体 Celebrate news of the school activities locally, regionally and internationally in a wide range of targeted media, including but not limited to the school web pages; School magazines; yearbooks; the press • 参与整理高质量的公开文件，以支持学生的入学和招生 Prepare a range of quality, public documents to support enrolment and recruitment of student. 3. 交流Communications • 参与、倾听并回应家长的意见，在问题出现之前就发现问题，并提出解决方案 Engage, listen and respond to the parent body, picking up on issues before they arise and putting forward plans to deal with them. • 参与策划全校范围内的庆祝活动和官方访问； Take part in the planning of all School wide events celebrations and official visits. 任职要求 Skills and Experience Required • 相关专业本科及以上学历 Bachelor's degree and above. • 具有5年以上的招生和市场营销部门/机构的工作经验。 With above 5 years’ experience in Admissions & Marketing Department/ Agency in an education related industry within a school context. • 卓越的沟通和人际关系技巧。 Exceptional communications and interpersonal skills. • 较强的家校沟通能力。 Strong parents-school communication skills • 熟悉数字营销和社交媒体。 Familiar with digital marketing and social media • 具有良好的英文沟通能力和服务意识 Fluent in English and good service skills • 可根据工作需要接受出差安排。 Willing to travel as required for work assignments.

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